our goals.
To improve mental understanding and safety.
To point towards tools and avenues for coping with mental difficulty.
To empower mental strength, desire and belief.
To remove barriers to conversations around mental health.
To provide the youth with the vocabulary to talk about their feelings.
To support local services and initiatives through our sales and fundraising.
To enhance the opportunities for connection and social participation through events.
To make mental health as a topic more familiar, less scary, and easier to approach.
To reduce the damage that comes from misunderstanding, misrepresentation and miscommunication of mental health.
To help in building a culture and future generation of parents who are mentally safe, strong, understanding, and prepared.